Call him, call ...
The first thing that comes to mind at the thought of "how to find new customers?" - And take a call. It would seem, what else can be more efficient than private services offer? But this service vendors think so. On the part of customers, it looks like "spam" directly into the brain. What idea can offer PR-specialist? Of course, newsworthy information. They may be the same or professional holiday or just news about the industry or a particular company, "began the season ...", "signed a contract ...", "won the tender ...", "new products ..." and so forth.
Is made the same call, but, as you rightly understood, is not just to offer their services, and to offer services in connection with the event. This is the same as the news-maker, at the request of PR-specialist at a press conference the company, the organizer will not go. We have to show an episode so that he was interested in news-maker. And just to firm-organizer - is a direct and unambiguous, so to speak, a publicity stunt. PR-specialists it is practically engaged.
Happy tinker!
What prevents us to look for one or another of his clients in professional fields, such as the oil industry, engineering or IT? Again, the reason. You will not be as easy to make and offer themselves. Therefore, I propose to use the same approach as when working with older clients. It is important to know a few technical points:
- Print congratulations better advance on letterhead, mailing address and deliver on the feast day courier. If we manage to find out the name of the contact person - wonderful.
- In the event that you do not have time to pre-printed greeting, anyway - print them on a sheet with your company logo and return address, and send it by fax. Can be accompanied by a paper personal call.
- All professional holidays you can find here: www.calend.ru
Tenders
Important and undervalued way to find new customers is to participate in tenders or competitions government and commercial organizations. Underestimated because many believe winning the contest in advance due to the widespread pattern "otkatinga." It is not, or not always the case. The main thing is the quality of your company's services. A PR-specialist regards participation in the tender as one more occasion to declare itself.
Here I can give a few tips:
- Preparing to tender advance. Usually requires a lot of information and supporting documents. In order to prepare them and sew to the tender application, it can take from weeks to months.
- Keep the ready help of your company - corporate legend, logo, clients, etc., preferably in several languages of the world.
- Of course, the requirements need to be monitored.
The first thing that comes to mind at the thought of "how to find new customers?" - And take a call. It would seem, what else can be more efficient than private services offer? But this service vendors think so. On the part of customers, it looks like "spam" directly into the brain. What idea can offer PR-specialist? Of course, newsworthy information. They may be the same or professional holiday or just news about the industry or a particular company, "began the season ...", "signed a contract ...", "won the tender ...", "new products ..." and so forth.
Is made the same call, but, as you rightly understood, is not just to offer their services, and to offer services in connection with the event. This is the same as the news-maker, at the request of PR-specialist at a press conference the company, the organizer will not go. We have to show an episode so that he was interested in news-maker. And just to firm-organizer - is a direct and unambiguous, so to speak, a publicity stunt. PR-specialists it is practically engaged.
Happy tinker!
What prevents us to look for one or another of his clients in professional fields, such as the oil industry, engineering or IT? Again, the reason. You will not be as easy to make and offer themselves. Therefore, I propose to use the same approach as when working with older clients. It is important to know a few technical points:
- Print congratulations better advance on letterhead, mailing address and deliver on the feast day courier. If we manage to find out the name of the contact person - wonderful.
- In the event that you do not have time to pre-printed greeting, anyway - print them on a sheet with your company logo and return address, and send it by fax. Can be accompanied by a paper personal call.
- All professional holidays you can find here: www.calend.ru
Tenders
Important and undervalued way to find new customers is to participate in tenders or competitions government and commercial organizations. Underestimated because many believe winning the contest in advance due to the widespread pattern "otkatinga." It is not, or not always the case. The main thing is the quality of your company's services. A PR-specialist regards participation in the tender as one more occasion to declare itself.
Here I can give a few tips:
- Preparing to tender advance. Usually requires a lot of information and supporting documents. In order to prepare them and sew to the tender application, it can take from weeks to months.
- Keep the ready help of your company - corporate legend, logo, clients, etc., preferably in several languages of the world.
- Of course, the requirements need to be monitored.
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